American Express has launched a new feature allowing U.S. card members to utilize their Membership Rewards points for everyday purchases through Apple Pay. This innovation, announced in a press release on June 30, enables eligible cardholders to redeem points directly at checkout when using Apple Pay on their iPhone or iPad. By selecting an eligible American Express card and opting to 'Use Rewards,' users can apply points to cover all or part of their transactions, enhancing the shopping experience. Lisa Kalhans, Executive Vice President of U.S. Consumer Cards at American Express, emphasized that this feature aligns with consumer desires for rewards that integrate seamlessly into their spending habits. Jennifer Bailey, Vice President of Apple Pay and Apple Wallet, noted that this partnership offers users more flexibility in how they redeem rewards, reinforcing the convenience that Apple Pay is known for. The PYMNTS Intelligence report highlights that ease of access to rewards is crucial for consumers, a sentiment echoed by the steady growth in card spending reported by American Express in recent months. Additionally, the company has been expanding its reach in the sports sector through partnerships that combine payments and fan engagement, indicating a strategic move to enhance its rewards ecosystem.
Source: PYMNTS
