During EBAday 2026 in Copenhagen, Roisin Levine, Head of UK and Europe Partnerships at Wise Platform, shared her insights on the transformative impact fintech firms have had on the foreign exchange (FX) markets over the past five years. Levine highlighted a significant shift towards instant payment solutions and emphasized the growing demand for transparency in fees, a change largely driven by innovative players like Wise. As the landscape of digital solutions becomes increasingly saturated, she pointed out the critical need for fintech firms to carve out distinct identities. The ability to deliver a seamless frontend experience for customers, supported by a robust and agile backend, will be paramount for success in this competitive environment.

Source: Finextra