Mashreq Bank has announced a strategic partnership with Visa and AI-driven commerce firm RezolveAi to introduce the Everyday Cashback program, a Visa Card Linked Offers initiative designed for cardholders in the UAE. This program leverages advanced analytics to deliver automated cashback at a multitude of local and international merchants, tailoring offers to individual spending behaviors. Users can effortlessly track their cashback transactions through the Mashreq app, ensuring a transparent and user-friendly experience. This launch is an extension of Mashreq's existing Vantage credit card rewards scheme, aimed at making both debit and credit transactions more rewarding for customers. Chiraag Jogia, Global Head of Customer Value Management at Mashreq, emphasized the bank's commitment to enhancing everyday banking experiences through this innovative rewards proposition, while Salima Gutieva, VP and Country Manager for UAE at Visa, highlighted the strong market demand for such offerings, showcasing the transformative potential of collaboration in the payments landscape. The technology from RezolveAi plays a crucial role by integrating personalized offers into the payment process, enabling retail partners to utilize data-driven strategies to boost sales and engage a broader consumer base.
Source: Fintech News ME
