Arts and crafts retailer Michaels has taken a significant step in enhancing its digital shopping experience with the launch of 'Ask Mike,' an AI-powered shopping assistant. Developed using Google Cloud’s Gemini Enterprise for Customer Experience, this tool is designed to provide real-time, personalized guidance to online shoppers. The initiative aims to shift the shopping paradigm from a conventional search-driven approach to a more interactive and creative dialogue, allowing customers to articulate their creative aspirations and receive tailored product recommendations instantly. Since its rollout in May, 'Ask Mike' has facilitated nearly 75,000 interactions, with over 60% of users engaging with the tool for product discovery related to various creative projects and celebrations, such as party planning and home decor.
Source: PYMNTS
