FinTech Growth

Fintech 2 min read

SoFi Leverages AI to Boost Cross-Selling and Member Engagement

SoFi reports significant growth in cross-selling as existing members drive over half of new product acquisitions, aided by AI advancements. The company is strategically investing in its ecosystem to enhance customer retention and revenue st...

PYMNTS

30 Jul 2026, 09:46 GST

Fintech 4 min read

Unlocking Growth: The New Framework for Card Issuers to Enhance Customer Lifetime Value

In an increasingly competitive landscape, card issuers are compelled to evolve their offerings beyond mere transaction processing. Today's consumers demand seamless, secure, and ub...

PYMNTS · 01 Jul 2026 4 min read