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SoFi Leverages AI to Boost Cross-Selling and Member Engagement
Fintech 2 min read

SoFi Leverages AI to Boost Cross-Selling and Member Engagement

SoFi reports significant growth in cross-selling as existing members drive over half of new product acquisitions, aided by AI advancements. The company is strategically investing in its ecosystem to enhance customer retention and revenue st...

Fintech 2 min read

SoFi Expands AI Capabilities with Acquisition of Toronto's Composer

SoFi's acquisition of AI-driven retail investing platform Composer underscores the growing importance of artificial intelligence in fintech. This move signals a strategic push towa...

Finextra · 30 Jul 2026 2 min read