Riyadh Air has launched RX Pay, a new suite of Mastercard payment cards that rewards users with Sfeer Points on daily purchases, expanding its loyalty program beyond air travel.
As summer travel rebounds, loyalty programs and credit cards are increasingly influencing consumer spending decisions, indicating a shift in travel economics.
As consumer expectations evolve, banks and card issuers are urged to integrate loyalty programs seamlessly into the payment process, prioritizing ease of use and personalization.
A new report reveals that credit card issuers are increasingly interested in smart basket technology to enhance rewards systems, aiming for greater control over loyalty economics a...
